We adapt to your business
Digital solutions for industrial and B2B companies
We help industrial and B2B companies bring order and evolve their brand, communication, and digital environment, connecting design, content, and technology with real business needs. We work from a holistic perspective to create coherent, functional solutions adapted to their processes, across both digital channels and various communication media.
Understanding the industrial and B2B environment is key to effective communication
Industrial and B2B companies operate in a reality very different from other business models. They deal with complex processes, long sales cycles, specialized technical teams, and decision-making based on trust, reliability, and deep product or service knowledge.
In this context, digital communication cannot be superficial or generic: it must be clear, structured, and oriented towards real needs.
In these types of organizations, processes, information clarity, and technological robustness are not optional. The graphic and digital presence must reflect order, coherence, and stability, but also the capacity for evolution. When this doesn't happen, the website becomes a decorative element; when well-conceived, it becomes a real business support tool.
When business is complex, digital solutions must simplify it
How we work at Cactus
When business complexity is not well reflected in the digital environment
Dispersed and hard-to-consult technical information
Poorly structured content and key information that is difficult for both clients and internal teams to find.
Clear structures designed for real use
Information organized with purpose, facilitating consultation while maintaining technical rigor.
Slow and inefficient manual processes
Repetitive tasks and manual data management that consume time and generate errors.
Automations that optimize daily operations
Connected processes that reduce duplication and improve internal efficiency.
Digital tools that don't communicate with each other
ERP, CRM, web, or internal platforms operating in isolation.
Connected digital ecosystems
Integrations that unify data, improve control, and facilitate decision-making.
Design, communication, and technology that shape functional and tailor-made projects.
E-commerce for B2B
We implement e-commerce solutions adapted to B2B logic: complex catalogs, personalized pricing, profile-based access, and purchasing processes tailored for professional clients.
Web integration with ERP and CRM
We connect the website with internal company systems to synchronize data, avoid duplication, and ensure information consistency across all channels.
Automations and AI applied to processes
We analyze internal workflows and implement automations and AI solutions when they add real value, optimizing repetitive tasks and improving operational efficiency.
Digital consulting
We guide digital decision-making: architecture, tools, priorities, and roadmap. Before developing, it's essential to understand what needs to be done and why.
FREQUENTLY
asked questions
If you have any questions we haven't answered or need to evaluate a specific case, we'll be happy to help. Tell us about your project and we'll offer the best solution for your business.
Do you work with industrial companies that have complex internal processes?
Yes. We’re used to working with B2B companies that have established structures, defined internal processes, and digital needs that go beyond a standard corporate website or e-commerce store. Understanding how the company works internally is part of the project.
Can you integrate the website with our ERP, CRM, or internal systems?
Yes, as long as the systems allow it. Integrations require the ERP, CRM, or internal tool to have an API or data exchange mechanisms. We work together with technology providers to define how information can be securely and reliably retrieved or sent.
In each project we analyze the real possibilities for integration and propose the best solution based on the existing tools, avoiding promises that aren’t technically viable.
Is it possible to implement e-commerce in B2B environments?
Yes. We implement WooCommerce solutions adapted to B2B logic: complex catalogues, custom pricing, profile-based access, tailored purchasing processes, and integration with internal systems.
How do you approach projects where a website or platform already exists?
We analyze the current state of the project, identify what works and what doesn’t, and define a strategy for evolution. It’s not always necessary to start from scratch; it’s often more efficient to optimize, reorganize, or scale what already exists.
Do you apply automation or AI in B2B projects?
Yes, whenever it brings real value. We analyze repetitive or inefficient internal processes and implement automation or AI solutions aimed at improving workflows, saving time, and reducing errors.
Can you work together with our internal team or other providers?
Yes. We often act as a digital or technical point of contact, coordinating with internal teams, agencies, software providers, or external consultants to ensure the project’s coherence and smooth operation.
Do you work with international companies or projects outside Spain?
Yes. We regularly work in Catalan, Spanish, and English, and collaborate with companies and teams from different European countries. We adapt to the workflows, schedules, and contexts of each project.
Do you offer maintenance and ongoing evolution of digital projects?
Yes. We support projects beyond launch, with technical maintenance, evolutionary improvements, support, and guidance so the platform continues to meet the business’s needs.