A New Visual Stage for a Technology Company
CDF Group needed to update an identity that had become outdated with respect to the company's evolution. Starting from the existing brand, we worked on a global renovation of its image to build a more current, technological, and coherent language across all touchpoints.
The project included everything from updating the logo and defining new chromatics to designing the new website, creating a common graphic line, and its application in presentations and internal materials.
A More Solid, Current, and Recognizable Identity
The objective was not to break with CDF Group's trajectory, but rather to elevate and organize its corporate image. We refined the existing logo and built around it a visual system capable of better representing a company specialized in technological services and solutions.
The new palette combines dark backgrounds with blues, cyan, and violets, creating a technological aesthetic with its own personality. Gradients, three-dimensional elements, linear iconography, and a cleaner composition complete a language designed to function coherently across different media.
Old logo
New logo
From Isolated Resources to a Common Graphic System
One of the main challenges was to unify communication that, until then, was handled very manually and with few shared criteria.
We defined a transversal graphic line that allows for consistency across the website, corporate presentations, and various communication pieces, establishing criteria for color, typography, iconography, composition, and visual treatment.
Blue #66F4FF
Violet #8857FF
Dark Violet #260B58
A website aligned with the new identity
The new website translates this entire visual universe to the digital environment and reorganizes the information to present CDF Group’s services in a clearer and more professional way.
The design combines a technological aesthetic with a clean structure, large spaces, modular blocks, and graphic resources that help differentiate content without overloading the navigation.
The interface has also been designed as a flexible system, capable of growing with new services, content, and success stories while maintaining the visual coherence of the whole.
An Identity Prepared for Everyday Use
The renovation also extended to internal and corporate presentations, creating a graphic base that makes it easier for the team itself to generate new materials without losing consistency.
In this way, the project is not limited to a new appearance, but rather provides CDF Group with visual tools and common criteria to manage its communication more autonomously and professionally.