Building a brand rooted in its local area
The project began with the challenge of building a new identity capable of conveying their way of working, while also turning this connection with Sabadell into a unique and recognizable brand element. COUNSA's link to Sabadell became one of the central pillars of its identity. The city doesn't just appear as a geographical reference, but as part of the brand's narrative and visual language.
Based on this concept, we built a graphic universe with its own personality, capable of reinforcing the company's origin and local character, differentiating it within a traditionally very homogeneous sector.
A brand ready for the streets
A corporate identity must function far beyond just the logo. That's why we approached COUNSA's branding as a visual system capable of adapting to very different formats, dimensions, and contexts.
Corporate documentation, advertising, vehicle signage, construction tarpaulins, and other materials share the same graphic language, ensuring the brand is easily identifiable regardless of the medium.
For a construction company, this coherence takes on a particularly interesting dimension: the worksites themselves, vehicles, and workspaces become brand touchpoints with the city.
A brand born in Sabadell, designed to leave its mark.
The project has grown as new communication needs have emerged. We have developed and adapted the identity to different materials so that COUNSA has a flexible and easily recognizable graphic system.
The result is an identity that goes beyond representing a construction company. COUNSA has built its own visual language where Sabadell has a constant presence, reinforcing its connection to the region and making the brand recognizable both in the digital environment and on the street.