Pitaya

Pitaya

Pitaya is the strategic consultancy based in Barcelona that provides companies order, freshness, balance and results. They commissioned us to rebrand their logo, design and programming of their website and graphic material for social networks.

Services

Branding, graphic design and web development

The project: improve brand image online and offline.

Pitaya, as a business development company, asked us to completely improve their image; logo, presentations, website and digital elements for social networks.

The conceptualization
of the company

The wide variety of Pitaya's clients makes it impossible to represent her work figuratively. That is why Cactus proposed a precise selection of conceptual images to accompany the graphic discourse.

Color code and
graphic resources

We selected a series of luminous colors for each service, which will accompany each of its communications: web, presentations, social networks...

We also used the highlight element as the main graphic resource, highlighting the benefits that Pitaya brings to its customers.
Once again, we go beyond web design and development. Thanks to Pitaya's trust, we were able to create a website with design, animations and interaction as protagonists.

Blue folder

Pitaya asked us to allow users browsing her website to save the posts of his blog, The Biz Journal, in a virtual "folder".

Thus was born 'Blue Folder', a space where the user can manage the different blog posts, save them to read them later or to share them with others.
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