A digital catalog designed to find the right product in seconds
Cactus has designed and developed a web platform for Thomas Ker, specialists in vinyl wallcoverings for the residential and contract sectors. A project aimed at facilitating the consultation of a catalog with more than 2,500 references, improving the user experience and strengthening the organic lead generation strategy through SEO.
More than 2,500 references, a simple browsing experience
The main challenge of the project was to transform a very extensive catalog into an intuitive platform, where architects, interior designers, distributors, and end clients could find the right wallcovering quickly. To achieve this, we structured all the information into families, collections, and typologies, incorporating an advanced filtering system that allows any product to be located in a few seconds.
Organizing a high-volume catalog
Creating a clear structure to manage more than 2,500 references without compromising browsing speed or the ease of finding any collection.
Boosting organic lead generation
Building an SEO architecture capable of positioning the brand in different sectors, connecting products, collections, applications, and content through an internal linking strategy.
A digital experience built to facilitate every search
Today, Thomas Ker has a platform that goes far beyond a product catalog. The website has become a commercial tool, an SEO asset, and a consultation space designed for architects, interior designers, distributors, and end clients. Thanks to a scalable architecture, an efficient search system, and a well-structured content strategy, the project facilitates both product discovery and the capture of new business opportunities, preparing the platform to continue growing with the brand.