Public
awareness
At Cactus, we enjoy working on these types of projects because they fit perfectly with our philosophy of social responsibility. They allow us to do what we love: designing with sense.
The Environmental Education Program is an activity guide where educational proposals can be found to complement school activities, focused on environmental awareness and waste management.
The message from the Consortium for Waste Management is global and inclusive, seeking the benefit of society as a whole. We have represented it using bright, vivid, and non-aggressive colors, aiming for an immediate visual impact.
These are accompanied by a hand-drawn typeface, developed by Cactus specifically for the Consortium, which seeks proximity and warmth toward the recipient. In this way, we introduce the message into the daily lives of the population of Vallès Occidental.
Dissemination as a
means of awareness
It is difficult to create an impact amidst the high volume of daily posts we see on social media; that is why we synthesize the information, accompanying it with dynamic iconography and a well-selected color palette. In this way, we succeed in delivering the message to the population.
