Sabadell City Council

At Cactus, we love working on these types of projects because they fit perfectly with our philosophy of social responsibility. Our experience with these themes helped us achieve a campaign with a positive approach that won the VET Award for Public Initiative. The "Sabadell cares for animals" campaign was created with the aim of raising public awareness about animal welfare and protection during the hottest months. A project promoted by Sabadell City Council that sought to generate awareness through approachable, visual, and positive language.

These types of projects connect fully with our way of understanding communication: transmitting messages of public interest in a clear, accessible way that is capable of generating a real impact on people. At Cactus, we developed the creative concept of the campaign, its visual identity, and all the communication pieces necessary for the message to reach different channels and media coherently.

Instead of using a discourse based on prohibition or blame, we proposed a campaign focused on best practices and shared responsibility. Under the slogan "Sabadell cares for animals", we structured the communication into three main messages, each reinforced with custom illustrations, a vibrant color palette, and a friendly visual language that made it easy to identify with the campaign. This approach allowed the message to be transmitted positively, inviting citizens to care for animals through awareness rather than through penalties.

In 2021, the campaign was honored with the VET Award for Public Initiative, a recognition that highlights the best actions developed in the field of animal welfare and veterinary medicine. This award recognized the effectiveness of the communication proposal and its ability to turn an awareness message into an approachable, memorable campaign with a positive impact on the public.