Advertising and Digital Design
We create campaigns and visual pieces designed to grab attention, communicate clearly and keep brand consistency across every channel. From creative concept to final adaptations, we design so that each piece has a purpose and works in the same direction.
Our Methodology
We design ideas
with you in mind
What can we design?
Campaign visual concept
We define the graphic direction that shapes a communication effort and sets the visual criteria for every piece derived from it.
Social media campaigns
We design content and creatives adapted to each platform's different formats, keeping consistency across posts, stories, reels and other pieces.
Digital advertising
We create banners, display ads, creatives for paid media and other digital formats designed to communicate quickly and work in low-attention spaces.
Print advertising
We design ads, posters, billboards, bus-stop ads, banners and other physical media, adapting the message and layout to each format.
Launch campaigns
We build the visual system needed to present new products, services or initiatives consistently across every touchpoint.
Email marketing and newsletters
We design pieces and visual systems for email communications, taking care of hierarchy, readability and consistency with the rest of the brand.
Motion and animated content
We add motion to campaigns and digital pieces when it helps grab attention, explain a message better or adapt communication to audiovisual formats.
Multi-format adaptations
We carry the same campaign across different sizes, channels and media while keeping its idea, hierarchy and visual identity intact.
A campaign isn't just a sum of pieces
A campaign might end up living on a social network, a banner, a newsletter, a banner ad or a landing page. But for it to work, all these pieces need to share one idea and build a recognizable message.
At Cactus we approach advertising design from a global point of view. We start from the brand, the message and the goal of each initiative to build a visual language able to adapt to different channels without losing consistency or impact.
A good campaign is recognizable even when the format changes.
From concept to every touchpoint
A campaign's challenge doesn't end once a first piece is defined. The same idea needs to keep working as it moves from a vertical format to a horizontal banner, from a screen to printed media, or from a general campaign to a very specific message.
That's why we work with the whole picture in mind from the start. We define a system recognizable enough to keep the identity intact and flexible enough to adapt to each channel's needs.
This way of working makes it easier to produce new pieces, avoids inconsistencies and lets the campaign stay consistent throughout its entire lifespan.
COMMON-SENSE PROJECTS
FREQUENTLY
asked questions
If you have any questions we haven't answered or need to evaluate a specific case, we'll be happy to help. Tell us about your project and we'll offer the best solution for your business.
Can you develop a campaign's creative concept?
Yes. We can start from the campaign’s goals and message to build its visual concept and define the graphic system that will later be applied to the different formats.
Can you work from an already-defined campaign?
Yes. If the concept or creative direction already exists, we can take on its graphic development, production and adaptations while respecting the established criteria.
Do you design for both digital and print channels?
Yes. We work on campaigns that can live across social media, banners, newsletters, digital advertising, posters, banners or other physical media.
Can you create adaptations for different formats?
Yes. We prepare the different versions needed, adapting layout, hierarchy and content so the campaign works properly on every channel.
Do you create social media creatives?
Yes. We can create both one-off pieces and recurring visual systems for posts, stories, reels, sponsored campaigns and other formats.
Do you also work with motion and animated pieces?
Yes. We can add animation and motion when the format or message calls for it, especially for social media, digital campaigns and audiovisual content.
Can you work alongside our marketing team or agency?
Yes. We can integrate into an existing process and take on a specific part of the project, from concept through to production or adaptations.
Can you provide ongoing support for campaign production?
Yes. We work on both one-off initiatives and ongoing collaborations, generating new pieces and adaptations as needs come up.