Landing pages and microsites
We design landing pages and microsites built to focus the message, remove distractions and guide users towards a specific goal. Clear structures, well-organised content and a digital experience consistent with the brand and with every campaign.
What do we work on?
Campaign landing pages
Dedicated pages to support marketing, advertising or lead generation campaigns, with a structure focused on one message and one main action.
Product or service launches
Digital spaces designed to introduce something new, explain its value and organise all the information needed to make the decision easier.
Corporate microsites
Standalone environments for divisions, initiatives or projects that need their own identity and structure without being part of the main website.
Event pages
Microsites to present conferences, congresses, trade fairs or other events, including programme, speakers, registration and practical information.
Sales landing pages
Pages that explain a service, solution or specific offer more directly than a standard corporate page.
Lead generation campaigns
We design journeys that connect ads, content and forms into a consistent experience that reduces friction.
Temporary or promotional pages
Solutions for time-limited actions, promotions, contests or specific communications that need their own digital space.
Content microsites
Dedicated structures to group resources, projects, publications or themed content that need their own navigation.
Fewer distractions, more clarity on what really matters
Not every digital need calls for a full corporate website. A launch, a campaign, an event, a new service or a sales initiative may need a space of its own, with a more direct message and a structure designed specifically for that goal.
At Cactus, we design landing pages and microsites starting from what the user needs to understand and the action we want to enable. We organise the content, define the hierarchy and build an experience that leads straight to the key message without unnecessary detours.
We design landing pages built to work
A short page still needs a strategy
Fewer pages doesn't mean less design work. When all the communication is concentrated into a shorter journey, every decision carries more weight: the order of content, the headline, the visual hierarchy, the forms or the position of a call to action can completely change the experience.
That's why we don't start by "making a landing page". First, we define what the user needs to understand, where they're coming from, what information they need before making a decision and what main action we want to enable.
From there, we build a dedicated structure, without automatically inheriting the logic of the corporate website. The result is a more direct experience, tailored to the specific context of each action.
COMMON-SENSE PROJECTS
Our Methodology
We design ideas
with you in mind
FREQUENTLY
asked questions
If you have any questions we haven't answered or need to evaluate a specific case, we'll be happy to help. Tell us about your project and we'll offer the best solution for your business.
What's the difference between a landing page and a website?
A landing page usually has a much more specific goal and a shorter journey. A corporate website has to cater to many profiles and needs; a landing page can focus the entire experience on a single campaign, service or action.
What's the difference between a landing page and a microsite?
A landing page usually concentrates its content on a single page or a very direct journey. A microsite can have several pages and its own navigation when the amount of content calls for a broader structure.
Can you design a landing page that's part of our current website?
Yes. We can work within your existing setup, keeping the website’s identity and technology, or create a more independent space when the project calls for it.
Do you also handle development?
Yes. We can take on both the design and development of the landing page or microsite, or hand over the design for another team to build.
Can you connect the forms to our CRM?
Yes. If the technology and available tools allow it, we can integrate forms with CRMs, marketing platforms, automations or other systems.
Can you create a landing page for an advertising campaign?
Yes. We can align the page design with the campaign creatives so the experience is consistent from ad to conversion.
Can a landing page's performance be measured?
Yes. We can set it up to work with the analytics and tracking tools your project uses, making it easy to measure actions and conversions.
Can you create different versions of the same landing page?
Yes. When the campaign calls for it, we can adapt the structure, content or messaging to different audiences, products, markets or actions.