Online store design
We design clear, intuitive online stores, built to facilitate purchasing. We organize catalogs, content, and user journeys so that finding a product, comparing it, and completing an order is easy from any device.
What can we design?
Catalog Architecture
We organize categories, subcategories, families, and product relationships so that users can understand the catalog and quickly find what they are looking for.
Product Navigation and Search
We define menus, search engines, filters, and navigation systems adapted to the volume and complexity of each e-commerce.
Product Pages
We organize images, features, variants, prices, technical information, and selling points to make each product easy to understand and compare.
Listings and Categories
We design category pages that allow agile exploration of the catalog, prioritizing information and tools that truly help in decision-making.
Cart and Purchase Process
We simplify the steps leading up to an order to reduce friction and ensure users are always clear about what they are buying and what they need to do next.
Mobile Experience
We design with real mobile usage in mind, adapting navigation, filters, product pages, and the purchase process to small screens.
Cross-selling and Related Products
We propose systems to relate products, complements, or alternatives when they add value to the user and help them better explore the catalog.
E-commerce Visual Design
We translate the brand identity throughout the entire purchase process so that functionality and visual personality work together.
Shopping online should be easy
An online store must resolve many decisions in a very short time. The user needs to understand what the brand offers, find the right product, consult the necessary information, and progress through the purchase process without doubts or unnecessary friction.
At Cactus, we design e-commerce experiences based on user behavior and business reality. We analyze the catalog, product types, search criteria, content, and the purchase process to build a structure that works for both the buyer and the store manager.
Every designed step brings the user a little closer to purchase.
Designing a store is designing decisions
In e-commerce, users constantly make decisions: which category to consult, which filter to apply, which product to choose, which variant they need, or if they have enough information to complete the purchase.
When the structure is unclear, each of these decisions becomes a barrier. That's why we don't approach an online store as a succession of screens, but as a complete journey that begins long before reaching the shopping cart.
We analyze how the catalog is presented, what information each product type needs, and what elements can facilitate comparison and decision-making. From there, we build a visual and functional system that accompanies the user throughout the entire process.
Success stories
E-commerce connected with real businesses
Designing a web application involves understanding processes, users, and decisions. The goal is to transform complex functionalities into clear, coherent, and easy-to-use tools for daily life.
At QKnatur, design and e-commerce coexist to build a clear shopping experience consistent with the brand. At Wearing Yabai, we developed an online store aimed at a highly visual audience, facilitating catalog exploration, product discovery, and the purchase process. And at DAQ, we transferred a very distinct visual system into a fluid and responsive web experience, capable of showcasing a large volume of projects and audiovisual content without losing clarity or rhythm.
COMMON-SENSE PROJECTS
Our Methodology
We design stores
with you in mind
FREQUENTLY
asked questions
If you have any questions we haven't answered or need to evaluate a specific case, we'll be happy to help. Tell us about your project and we'll offer the best solution for your business.